Anne McSilver

Strategic Content + Communications


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Through early 2019, I was editor & publisher of Via, the print and digital magazine for more than 5 million AAA members.

Via has won multiple Maggie honors and the Silver Lowell Thomas Award from the Society of American Travel Writers.

Writing by Anne McSIlver •

5 Reasons to Savor Santa Barbara | Via Magazine

Chef Julia Child, champion of good food and the good life, knew what she was doing when she retired to Santa Barbara. The Central Coast haven boasts a perfect recipe: Pacific vistas, gorgeous gardens, red tile roofs, and awesome tacos. Before she died in 2004, Child wrote that Santa Barbara’s “climate and the atmosphere recall the French Riviera between Marseille and Nice,” then added, “I’d just as soon be in Santa Barbara.”
Interactive Poll •

Vote for Your Favorite Vintage Magazine Cover

Via turns 100 this year. Born in 1917 as California Motorist, the magazine spent much of its history as Motorland before changing its name to the current title in 1997. The Via staff invites you to help us celebrate this big anniversary. To begin, vote on which of the vintage covers from the 1920s through the '60s you like best. Click through the slideshow to view all 10 and then scroll down to pick your favorite (only one vote per person). Look for more anniversary stories and contests in the